Vicars Game

William Vicars and Son was established in West Street, Reading in 1886 and traded in the same family for three generations as purveyors of English meat and game.

In 1973 the company changed hands and was bought by Alan Hayward, who subsequently opened a specialist game processing department (Vicars Game) in part of the old Reading abbattoirs. This then moved to Scours Lane and subsequently to Ashampstead seven years ago as a separate concern on the site of an old dairy farm which was vacated when the new dairy was built in 2002. In 2021, the business was purchased from the Hayward family and is now owned and run by Yattendon Estates.

From the site at Casey Fields Farm, in Ashampstead, they offer a wholesale game and meat processing business supplying some of the finest restaurants and pubs in the south of England. They use traditional methods of butchery specialising in the supply of meat from whole carcass. They cure their own bacon on site and manufacture a huge range of sausages delivering them up into Smithfield market every night, as well as supply local pubs, restaurants and other farm shops.

Most of their game is very local to the Newbury are and their location on the Estate situates them in the centre of an area which is very prolific in wild game. All of the Estates own game is delivered and processed on site and into the food chain.

From the same site, they also operate from the Casey Fields Farm Shop and sell a huge range of products from a full butchers counter, fresh fish, deli, fresh fruit and vegetables and a whole range of dry goods, sourced from local suppliers where possible. In addition, there is a small cafe on site, serving freshly made coffee, cake and light snacks.

For further information please visit
Back to businesses